ASWESAW is a London based experimental documentary project. They film/photograph interesting events and showcase work produced by local artists and creatives. The aim is to make an identity which is not mainstream, can visualise the unfinished/unpolished atmosphere of the whole ASWESAW project. We developed a basic element pool where future contributors can reinterpret the logo as they wish and express feelings. www.aswesaw.com
podcast channel branding
responsive layout
YouTube channel branding
different styles and size versions of the logo was created for main title design, HD footage branding and social media channels
alternate version
